Although mentoring has its role and is much needed for highly specific interventions, what is also needed is the playbook for everyday practice of entrepreneurship. The need for a coach then is only obvious.
MVB (Minimum Viable Business) is that playbook. That which sets up a common language between the coach and the player (founder), an approach to everyday practise to use the tools and techniques effectively in achieving
outcomes that matter, and which adds rigour and rationale to the process.
The only thing that matters is if the playbook can be put to work by the players on their own!
There is no one-size-fits-all playbook, and each coach brings a different approach, a set of tools and techniques that suits their process of coaching, and their style of player engagement.
Mentors guide a player to win in a specific match! Coaches make a player better everyday!
Coaches for founders, meet more often, diagnose their progress regularly, understand their strengths and gaps dispassionately, and ensure that founders build their skills continuously so as to move the performance needle
steadily, sustainably, and safely.
Launching STARTegists, the pool of Coaches for Founders, each of them come with the mastery of the tools & techniques that enhance the odds of success of enterprise creation and growth.
STARTegists is more than just a list of people, their profiles, and the process of coaching. Its a program to bring together a band of coaches for founders, build a collaborative community among them, and to identify, coach
and create a pipeline of more STARTegists.